The Jenkins Bakery is once again delighted to be supporting National Doughnut Week and The Children’s Trust Charity.
For every doughnut sold, the firm will be donating 5p to the Children’s Trust Charity.
Last year, the Jenkins Bakery shops were unable to stage Doughnut Week and raise money for charity because of the coronavirus lockdown.
But, in normal years, the bakery’s shops usually raise more than £800.
The doughnut week runs until Sunday (July 18).
Jenkins Bakery operations director Russell Jenkins said that Doughnut Week was a great opportunity to celebrate the doughnut and raise money for a very worthwhile charity.
He added: “Our staff enjoy getting into the spirit of doughnut week and we are always grateful for the support of our customers, who enter into the spirit of the event and help the Children’s Trust Charity.”
Pictured are Bakerboy shop staff in Llanelli town centre, ready with their doughnuts – Manageress Kathryn Caul, Louise Rees and Emma Lemon.
Websites –
http://www.nationaldoughnutweek.org/https://www.thechildrenstrust.org.uk
The Jenkins Bakery doughnut range –
Caramel Patisserie Doughnut £1.20
Our top-quality ring doughnut filled with smooth crème patisserie filling, coated with caramel icing and scattered with chocolate.
Fresh Cream Doughnut
£1.20
Our top-quality finger doughnut filled with Fresh Cream and a drizzle of Strawberry flavour topping and dusted with Icing Sugar.
Jam Doughnut 55p each or 4 for £1.90
Our top-quality Doughnut filled with Raspberry Jam and coated with sugar. A must for every doughnut lover.
Caramel Ring Doughnut
95p
Our top-quality ring doughnut hand decorated with caramel icing and scattered with white chocolate curls, caramel curls or caramel sprinkles.
It’s one of the gambles you take writing a newspaper column – you never know if your words are going to be trumped by overnight events.
By the time you pick up this newspaper, I am confidently expecting the First Minister of Wales, my old ‘Carmarthen Gram’ schoolmate, ‘Mister’ Mark Drakeford, to have started the legal processes for the new ‘Cwtsh Law’.
On the other hand, my throw of the dice may have fallen off the table and his latest ministerial coronavirus announcements may include zero references to ‘cwtshing’.
Either way, I will not be too disappointed as I know the topic of ‘the cwtsh’ has been occupying the minds of our ministers in the Senedd. It is only a matter of time before a ‘cwtsh’ gets enshrined in law.
For one thing, I am expecting some ‘Judgement of Solomon’ verdict on the true spelling of the word – is it ‘Cwtsh’ or is it ‘Cwtch’? (More on this a little later).
In England, where they use the less glamorous word ‘hug’ instead of ‘cwtsh’, Prime Minister Boris Johnson has announced that people from different households will be able to meet up and hug from Monday as part of the lifting of coronavirus restrictions.
Wales’ chief medical officer Frank Atherton is taking a cautious approach – even adopting the English term ‘hug’, which can only serve to confuse some of us in Wales!
Dr Atherton said: “Prevalence rates (of coronavirus) are really quite low at the moment, and being close to a member of your family is less risk now – but with strangers, I would be very cautious still.
“I think there are other ways to greet people than to give everybody a hug, so there are ways to do that and to do it safely – don’t spend too long making face-to-face contact, make it a brief hug.
“But to be honest, I think it is quite right – I understand that grandparents want to hug their grandkids, of course they do, and that’s only natural.
“But we have learned over the last year that there are other ways to interact socially, and perhaps . . . hug cautiously.”
With some help from well-placed marketeers and a little tweak of the words, I am sure Dr Atherton’s words will soon by appearing on mugs and T-shirts in Welsh souvenir shops – ‘Cwtsh cautiously!’
It’s sensible advice from the good doctor, who has done an amazing job helping to guide Wales through the pandemic.
It’s our own responsibility to do our own ‘risk assessments’ on who we ‘cwtsh’. Members of ‘The Bubble’? Probably, yes. Other fringe family and friends? Probably not, just yet.
And, so much may depend on the timing and direction of the ‘cwtsh’ in helping to keep the virus at bay –
No face-to-face cwtshing. Go for the slightly side-on approach.
Don’t linger. Dive in and dive out, couple of seconds, tops.
Adopt the diving pool approach – take a breath before moving in and breath out afterwards.
Use the light touch approach. This is not a squeezing contest. Imagine your Nana is an eggshell.
Practice beforehand using a cushion. You’ll be surprised how you’ve lost your touch through not using your ‘cwtsh’ muscles. Check your cushion prop after your trial run. If you leave a dent in the cushion, you need to relax a bit more.
My fellow columnist, the comedian Phil Evans, has been exercising his ‘cwtsh’ muscles in readiness for the lifting of restrictions on physical contact.
He’s also been continuing his battle to promote the correct spelling of ‘cwtsh’.
Back in 2017, he got very irate when the Swansea Bay City of Culture bid was launched.
The fanfare events launching the bid included a giant sand sculpture with ‘Cwtch The Bid’ written into the sands of Swansea’s Beach.
Phil quickly pointed out the slogan’s glaring spelling mistake – ‘Cwtch’ rather than ‘Cwtsh’.
Evans said at the time: “It’s a question as big as ‘To be, or not to be?’ in Wales: should the favourite Welsh word for a hug be a ‘Cwtsh’ or a ‘Cwtch?’ – that is the question.”
Evans, who is often billed as the resident comic ‘Hug-meister’ of Wales, is convinced the correct spelling of the word is ‘Cwtsh’.
He explained: “I am sure there will be plenty of Welsh scholars out there willing to say different, but in my book it should always end in ‘sh’ rather than ‘ch’.
“The explanation is simple. The Welsh CH is like the Scottish CH in loch, the sort of sound you make when you’re clearing your throat and used in words like ‘bach’ (small).
“I’ve always been adamant that the correct version is ‘Cwtsh’, so it has been interesting to follow the debate on social media sites when the argument kicks off every now and again.”
Look around various shops and cafes and you’ll see some disagreement, with some using the word ‘Cwtch’.
The Gwendraeth Valley – ‘home’ to the Welsh language soap opera Pobol y Cwm – has its Caffi Cwtsh, Cwtsh Gloyn and Y Cwtsh and nearby Ammanford has Cwtsh Chwarae.
The Ffwrnes theatre in Llanelli boasts a Bar Caffi Cwtsh.
But, across Wales, for every two ‘Cwtshes’ there is probably one ‘Cwtch’.
Which is probably why some legal judgement is needed on the matter from the newly-installed members of the Senedd in Cardiff Bay.
I am currently preparing my ‘We want a big cwtsh’ banner (white letters on red background in the style of ‘Cofiwch Dryweryn’) for the first official ‘demo’ at Cardiff Bay (rules on social distancing and public gatherings allowing, of course).
In the meantime, I leave you with a poetic observation on that old ‘Cwtch The Bid’ row. This is from one of Phil Evans’s biggest fans, Nicci Brayley –
